
Be the first to curate this episode — add a title and quick summary.
Add title and summaryNo information listed yet. Be the first to add who benefits from this content.
Suggest who benefitsNo detailed summary yet. Suggest a summary to help the community.
Suggest summaryNo questions listed yet. Be the first to add a question for this topic.
Suggest questionThis week, in Episode 242, Jay Goltz and Lena McGuire talk about an expense a lot of business owners may not even realize they’re paying. When former employees collect unemployment, they get a check from the government, but then their former employer gets docked. It can add up to real money, and that’s likely to become a bigger issue if the economy deteriorates. Of course, as Jay and Lena discuss, one way to keep your unemployment insurance as low as possible is to do a better job hiring. Jay and Lena also talk about whether it ever makes sense to rehire someone you’ve had to fire. Plus: With Lena’s clients and potential clients putting on the brakes, she’s using this slow period as an opportunity to improve her systems. She’s hoping to avoid a mistake she made last time when she built a business that she was unable to sell.
Transcript from YouTube captions. May contain errors.
[Music] Hello everyone. Welcome to the 21 Hats podcast. I'm your host, Lauren Feldman. This week, Jay Goultz and Lena Magcguire talk about an expense a lot of business owners may not even realize they're paying. When former employees collect unemployment, they get a check from the government, but then their former employer gets docked. It can add up to real money, and that's likely to become a bigger issue if the economy deteriorates. Of course, as Jay and Lena discuss, one way to keep your unemployment insurance as low as possible is to do a better job hiring. Jay and Lena also talk about whether it ever makes sense to rehire someone you've had to fire. Plus, with Lena's clients and potential clients putting on the brakes, she's using the slow period as an opportunity to improve her systems. She's hoping to avoid a mistake she made last time when she built a business that she was unable to sell. Even in good times, owning and running a business can be a lonely pursuit. Our hope is that these weekly conversations will let owners know they are not alone in facing challenges. In fact, that's the whole idea behind the 21 Hats community, engaging with other owners to get the kinds of insights only another owner can offer. If you're interested in learning more, step one is to sign up for a free trial of the morning report, which highlights the most important news of the day for business owners, so you don't have to go looking for it. Step two is to get on our Slack channel where you can ask questions, get vendor recommendations, and tap the wisdom of a very impressive crowd. Just search the 21 Hats Morning Report to subscribe. Joining me this week on the podcast are regulars Jay Golt, CEO of the Goltz Group, whose companies in Chicago include a picture frame business, artist frame service, and a home furnishing store, Jason Home, and Lena Maguire, CEO of Spoka Kitchen and Bath, which is based near Syracuse, New York, and designs and manages home remodeling projects, especially for those looking to age in place. The episode is titled The Hidden Cost of Bad Hiring. Welcome Jay and Lena. It's great to have you here. Jay, you did something recently that you don't do very often and I'm eager to hear how it went. You actually took a few days of vacation. Did you have a good time? Um, yeah. I went with my kids and my grandchildren, five and three, and had a lovely time at a resort in Arizona, but my only issue was I had a tire sleeping at night. um got up in the middle of the night and get back to sleep and I interesting part or sad part or whatever part you want to call this as soon as I called into work and I got back in the game like yep started sleeping fine. It's like when I'm in the game like I go to sleep fine and I wake up but when I'm off and I have nothing to think about the void gets filled with with with I don't I can't even explain it because it just I can't sleep. So, I sleep better when I'm at work and doing my thing every day. And maybe someone will say that's sad, but it is what it is. Were you able to relax and enjoy your time with your family, you know? Yeah, absolutely. And I I I don't know that I kind of relax all the time. I'm not the person that could sit at the side of the pool for four hours reading. That's just not who I am. And I respect people that do that, but it's not like I was on the phone constantly with business or something. And I had a lovely time with my grandchildren and my kids and my wife. No, it was all lovely. I just wish that I could have slept better at night. Sounds like you love what you do. Yeah, absolutely. And I Yeah, I It's not like I'm stressed out all the time. People say, "Oh, go relax somewhere." I'm not stressed out all the time. I I deal with stuff. Lena, you've talked about taking significant time away from your business. Do you have any advice for Jay? I love going away. Uh that's how I recharge and I actually love what I do. I feel like I play for a living and I can understand where Jay's coming from if he's not sleeping at night because I can think about retiring and I really don't want to because this is part of who I am. It's what I do. What's it's what makes me happy. So, I think that maybe part of what Jay was feeling is like something was missing while he was having this great time. He wasn't 100% having a great time because he wasn't doing No, no, no. I got to tell you, I had a great time. Really, it was simply a case of I didn't sleep well. I wasn't antsy. I wasn't thinking, "Oh, I wish I was at work. I wasn't on the phone. Hey, what did what happened? I I'm I I was never that guy. I got to tell you, I can still remember going to Las Vegas to a trade show and the old guys on the phone on the pay phone back when they had payones. What do we take in today? I have never been that guy and I don't want to be that guy that I got to know what the sales for the day was. No, I just I didn't sleep well and and I woke up and couldn't get back to sleep because I think my brain was not just thinking about what I had to do the next day or whatever and it just left a void space. And when you have a void and there's stuff that you could be worrying about, all of a sudden it fills up the void. Okay. So, let's talk about some of those things that you could have been worrying about. Um, you've had some interesting situations with employees of late. For one, you had an employee who asked for a very big raise and it happened to be an employee who performed a function that no one else at your company could perform. What did you end up doing with that? Basically, he came to us and said that he's decided that he's been underpaid for years and he wanted us to double his salary and we've had this conversation when we gave raise is they said listen we believe we're paying the market wage if you disagree come back with us and we'll be happy to and he never came back to us about it and what he's asking to be paid was in our mind just ridiculous and he quit an important role right to a degree Yes, but not in a management way. But like at some point you just can't pay everybody. And and I almost never have this. And when I say almost never, I can't think of the last person that left because we weren't paying him enough. But this wasn't I want a 10% increase. He literally wanted pretty much double his salary and I've already replaced him and the person's got to get trained and he's going to figure it out. But like we tried to work along and and figure out a solution. He'd already told us he's leaving at the end of the year. Okay. He just refused to train anybody to replace himself and felt like he had us hostage and he was going to get what he could out of us. And like that doesn't usually work well. We tried to fix it for sure, but I can't even think of another situation in 46 years that that happened. I almost never I mean I've got people working for me for 30 years, 35 years, 25 years. I seldom have someone leave in that regard. So that was unusual. I know. Uh we we talked at the time that he left and there was a period where you were concerned about how hard it might be to find someone who could pick up uh what he was doing. How hard did it turn out to be? Not hard at all. We put the ad out and the person applied and was thrilled to change jobs. I mean here's just the little funny part of the story I think. So why are you leaving your job? He said the owner is out of town in the winter and then comes in town somewhere. Wait, this is the person you hired is explained. You hire. Right. Right. And the reason he wanted to leave is because it's a husband wife and they scream at each other all day long. So he's happy. I think it's going to work out beautifully. He's he's been there a week now and I think it's going to be a good thing. The point part of the point of the story is I know who we are and I know that we're running a nice company for some people and there's other people that not a lot but I'm not apologizing to anybody. We treat people respectfully. We give razor reviews. We're not screaming at people and I'm confident there's people out there that want to work in a company like that and I believe we found one. So we absolutely tried to fix it with with the person that left but there was just no talking to him. So sometimes you just can't fix stuff is the I guess the moral of the story. Okay. So you had another interesting situation. You had an employee that you had to let go uh I think a few years ago. You're now thinking about maybe bringing this person back. Can you tell us about that? We're thinking about it. um we have a little bit different role than they were doing before, but they're have a lot of experience with it and we're not there yet, but we're talking about it and we're going to see whether being gone for a few years has changed anything. And I do have a different employee we had fired. It was the beginning of a recession, blah blah blah. And we did bring the person back and it's worked out just fine. So, I haven't done it a lot, but I would never make a blanket statement if you asked me, which you haven't, but you're about to. Jay, do you ever bring people back? Um, not a lot, but I would never say never. I think people change. And here, and here's kind of the issue. People go through things in life. I mean, people get divorced. People have deaths in the family. People have their own personal stuff. And like, I think that sometimes things change. And maybe it didn't work before, but maybe it'll work now. I certainly haven't done it a lot, but um in this case, do you think it's someone who might have been going through something or do you think it's a situation where you're hoping that they are going to be a different person this time? Here's the unique fairly unique situation with my particular company. I have lots of people who have never worked anywhere else. I hired them as kids at 22 years old and 20 years later they're 42 years old and they've never worked anywhere else and don't have that perspective. So when they leave they find out what the real world's really like and maybe it changes their perspective. And the guy that we brought back that's worked out nicely. Yeah. He had been at three other companies and it wasn't pretty and he was thrilled to come back and it worked out and it's worked out just fine. So, you know, when I was much younger and I started dealing with people problems and I think I remember saying like, I got a business degree. They don't teach this in business school. I didn't sign up for this. And the answer is if you own a business, yeah, you signed up for this. You might not have known it, but yeah, you signed up for this. You're dealing with people. And um people are people. So, I no longer whine about that. Like, I get it. People go through things in their life. Things change. So, it's a dynamic situation. people mature, people learn lessons, people go out in the real world and find out that, oh, maybe I wasn't right in what I thought. So, it's, you know, I'm open to it. I I don't know if we're going to bring the person back or not at the moment, but I feel good about the fact or at least talking about it and thinking about it. I don't think that's I think that makes sense. Obviously, it depends to some extent on why this person was let go initially. I mean, if it was for stealing or something like that. No, it was never anything like that. was just not working. But if it was because of, you know, interpersonal issues with other employees or something like that, that's that's a different discussion, I suppose. Yeah. And I don't know where that's going yet, but I have done it and it's worked out fine. And um and first of all, if you bring someone back, you know what they are, who they are. You go bring a stranger in. And here's the other new issue. Hiring's gotten much more difficult. There's no question about it that the generations have changed. And what I I'm dealing with stuff now that I would have never dealt with 20 years ago. It's just gotten much more difficult. There's no question. I And I I think from talking to other business owners, they know exactly what I'm talking about. Back in the olden days, if you called five people from resumes and they you made appointments, five people showed up and they interviewed. Now, five people respond and then you make appointments and three of them don't show up like regularly. This is like a regular thing. And it's not just me. It's everyone I talk to says the same thing. I haven't talked to anybody who looks at me and goes, "Jay, I don't know what you're talking about." They all know what I'm talking about. I don't know if it's social media. I don't know if it's texting. I don't know what it is, but people think nothing of making an appointment and then not showing up. Lena, are you looking forward to having employees? No, it's scary. No, I am looking forward to having employees. I am not looking forward to having the difficulties associated with having employees. I mean, I see it with the customers, too. The same thing with making appointments. Um there was this idea that it's easy to make appointments and then there's not the courtesy of cancelling or calling. So that's when I instituted a policy that I send them an invoice and then they get on my calendar after they paid for it. So that eliminates a lot of the no-shows. So I get people who call and they even want to, you know, schedule an appointment. So I'll send them the invoice and then it's crickets. So at least I didn't waste my time. And I can't explain why that happened. And the whole new phrase, I think it's a new phrase, ghosting. That didn't that phrase wasn't around 10 years ago. Oh, yeah. That's big now. Yeah. I don't even know what caused all of this. But with all that being said, I got lots of lovely, wonderful new employees that have been with me for two, three, four years that that are all fine. It's just it's definitely trickier. So, Lena, you don't have this issue right now, but I know you've been thinking about creating systems to improve the operation of your business. What prompted your thinking about that? Most of it was because I have a lot of time on my hands right now. So, I've been trying to improve. Is that because business is slow? Business is slow right now. Yeah. We're starting to see the pull back. March is traditionally the season where it's, you know, I live in central New York, so the snow is starting to leave. Um, so people are starting to think about remodeling, but um, I've had a couple of projects be put on pause. Um, don't know if they'll come back or not. They say they will, but you never know. I've had another job where it was um a good job and they cut the budget in half. So, I'm a little bit leery about what's going on, but I do have that extra time. So, I've been digging into trying to u make my business so that it's not me owning a job, it's me running a business. So, I made the mistake when I was uh owned my last business. It was really just a job that paid extremely well. So now I want to make sure that when I'm ready to step away that I have a salailable asset or that I can have a general manager come in and I can still continue to own the business. So I'm working on putting those systems into place so that I can remove myself from the business at some point. And as I'm growing the business, I'll be able to have it be more efficient um and have processes and systems in place where I can hire people and have them do and be accountable for what their tasks are. How can someone cut a budget in half to like do a bear? I mean, what do they eat at half a toilet? I mean, how can you cut a budget in half for something like this? They changed their mind about the scope of work. So, they talked to their financial advisor and, you know, they were going to take some money out of the stock market or take it out of investments wherever and they're like, "No, I think I need to keep an eye on that and just hold on to that. So, I'm just going to do the minimum to make this, you know, palatable rather than doing the full remodel." So instead of doing new tile and everything, they just replace the sink and the toilet and maybe the door. They just do less work. They do less work. Yeah. We we have a the homeowner has a a large space that is um they don't have a separate primary bathroom. So they were going to create two separate bathrooms, one for the hall and one for the primary. And you know, that's a much more expensive undertaking than just remodeling the existing bath. So with the current situation, they decided to just keep what they have and upgrade it. Lena, could you tell us a little bit more about that previous business you had? You said that you what you really built was a job, not a business. What was missing? Uh the system. So as I look back on this business that I ran, I was a graphic designer and I had a small studio. It was just me, but I was earning six figures. I worked 32 weeks a year, 8 to 10 hours a week, except for four weeks a year. When I had all of my projects coming at the same time, I had to work 60 to 80 hours a week. But I had contracts that I signed in October. So, I knew what my 32 weeks were going to be. I knew how much money was coming in. It was very well-run in my head system. But then, um, when I had children, I decided I didn't want to work anymore. I was going to take 10 years off to stay at home, be a stay-at-home mom. And it never occurred to me that I wouldn't be able to sell my business because everything was in my head. I didn't know that I needed to create systems and have these things written down or be able to train somebody so that I could sell this or have somebody run it. So, I just basically shuttered the doors. And when I started this business, I'm like, not again. This is not going to happen. I want a real business. when I decide to retire, I want to have this be an asset and it will either be sellable or I can bring in a general manager, but I don't want to shutter the doors. I have bigger plans than that. So, when you say real business, that includes having some vehicle marketing, whatever. Like in a retail thing, a real business is you've got a storefront on a busy street and customers walk in every day. So, it's going to continue doing that. in your business. I got to think when you say a real business would mean that there's some vehicle that every week is generating phone calls and business demand that you can deal with is I mean are you calling that a system? What are you calling that? Yeah, I call that marketing system. So you make plans for you know forecasting what you need to do to maintain your expenses and your overhead the salary that I'd like to have and what my goals are for the future so that I can make sure that the business is profitable. So, you know, the marketing plan has to make sure that all the business is coming in that's going to afford the storefront and the employees and salary I want and the lifestyle I'd like to have and the lifestyle I'd like to be able to have my employees enjoy. You have plans to move into a storefront, right? I did and I would still love to do that, but uh with the downturn, I did the home show, the the local home and garden show and typically I'll get 5 to 10 new clients from that. I got one and as Jay uses the phrase, they ghosted me. So, uh you know, I sent them the invoice to get that in-home consultation started and that hasn't happened. And I don't have any others at all. So, I'm questioning am I going to get any business out of the the effort that I put into the home show this year. So, we'll see. I have a mailing list and got a mailing an email campaign going out and hopefully there'll be something coming from it, but it's very different than it's been in the past. So, did you decide not to take the space? I am not taking the space. No, with customers pulling back, changing, you know, reducing their budgets and not getting the work that I anticipated coming in from the home show. It just didn't seem like a wise move at this time. So, very disappointed. um would really love to be in a retail location, but I'm going to stay in my studio space. And what my adviser helped me decide to do was to take the money that I would have been spending on the increased rent for that lease space. I'll just put that aside and depending on how long it takes, I may have a a nice little nest egg to buy a building in the future. You know, I think when a lot of business owners think about implementing systems, they're thinking about creating a record of something that they can use to improve efficiency, but to to train employees to prepare for turnover and movement among employees. I I haven't heard it discussed a lot at the kind of soloreneur or very small business like I have and like you have. Can you give us an example of the kind of system you have in mind that you feel the need to create? There are a bunch of systems you have to have. Obviously, lead generation which is marketing and lead conversion which is sales, customer retention which is basically your customer journey or customer experience. You need your operations, financing, um your employee experience which most people are going to call HR. Um you need like an IT a communication um accountability department that kind of thing. But you know even like let's for instance talk about um your employees. If you're going to hire an employee, you need to have some systems in place for hiring, you you need a system for how are you going to recruit, how are you going to screen, what kind of interview questions you going to do, how are you make your selections, how do you onboard them, what kind of training do they need, how are you going to develop them as they are staying with you. Um, and that's just, you know, the hiring part. Then you have to manage your employees. You, you know, the day-to-day management techniques, uh, the performance and feedback of, uh, reviews, the evaluations, uh, how are you going to compensate them? What's your compensation plan? What's your incentive plan? Bonus plans. Are you going to offer any kind of um incentives if they bring in referrals? Uh you know, what kind of accountability are you going to put on it? What are your performance standards? What kind of measurements are you going to use? That's just uh in trying to hire somebody and making sure that that whole bring on a new team member works. So, you have the umbrella of okay, this is my my HR department or my employee experience department. And then you have these subsystems of hiring and managing and performance reviews. You know, it just boggles my mind how much you have to do. And it's that's just one little area. You know what? You've just described 21 hats. I love 21 hats. No, I mean it. You've just described 21 hats, which is hiring, management, training, finance. It's it's all the pieces of the puzzle. And unfortunately, of the 21 hits, you can't get like three of them wrong because it all works together. Now, it's like a machine with gears and they all have to work. And if a gear breaks, you have to fix that gear. Yeah. Jay, did you go through a period early on where you kind of hit a wall because you hadn't implemented systems and you were just relying on It's not that I hit a wall. I just was getting ground down. I I I always was growing a lot and I couldn't keep up with it. And the reason was the secret sauce, which wasn't obvious to me at the time. I always took care of customers. I always worshiped customers and did everything I could to take care of customers and had a good design sense and brought better stuff in and all of the stuff you're talking about. It's not that I hit a wall. I had serious problems because of it. I wasn't good at the hiring in the beginning. So, I had constant management problems and I had no mentor. I've never had a job somewhere. I've never had anyone say, "Jay, wait, you're doing this wrong." So, I reinvented the wheel and uh it was painful. It kept growing though because I was taking care of customers. But, um the financial everyone every one of the 21 hats piece I had to struggle with till I figured out what the story was. Lena, are you doing this more because you have the time to do it now or because you're feeling the kind of pain that Jay is describing? I'm doing it more because I have the time right now. I don't have the pain. I've had the pain before where, you know, my business was growing and that's when I hired my administrative assistant because I just couldn't juggle any of the plates anymore. But, um, now all the plates have crashed to the floor and I feel like I'm starting from square one. So, I'm trying to use my time wisely. I have maybe 20 25 hours a week that I can devote to working on the business because I can complete the work that I need to do in the 20 hours for my clients. So, you know, it's not that I don't have any work to do. It's just that I don't have enough work to fill my time. So, I'm trying to better the business, better myself. And one of the shocking things, uh, I know this is shocking to everybody, but one of the bottlenecks is myself. I've had many, many customers that were I thought happy in the past, but if I'm not getting repeat business from them after a few years, it's not because they weren't happy, it's because I'm not staying in touch with them. So, not having that marketing arm working well is been a real problem. So, because when I've done jobs for customers, if I did a bathroom, they'd call me back and do a kitchen. If I did a kitchen, they call me back and I do a couple of bathrooms for them. But they'd forget after a few years when they don't need me because their house is good, but now their children have moved out or their neighbor needs a designer. They don't refer me and it's because I'm not top of mind to them because I haven't been marketing. So, that's a lesson learned. There is a natural cycle to 20% of your potential customers are leaving every year simply because they've aged out, they moved, they died, they they not spending money anymore. So, you do need to have a constant flow of new customers coming in. And to your point, if you don't have any marketing and you don't have a storefront, that is a problem because it's you've got a leaky bucket and there's no faucet at the top re refilling it. You're right. They all have relatives and friends that are looking for someone, but you obviously are not top of mind to them at that point, right? So, that's my priority right now. So, I did hire a marketing agency and I got to tell you, the amount of time you spend working on putting all these materials together and lead magnets and brochures and processes, it's it's quite timeconuming. So, I'm a little bit grateful that I have this time to devote to it. All right. So, I want to run a kind of a case study by you. Something I took from a post on uh Reddit, the small business subreddit. It's a post from a married couple that bought a restaurant in Oregon and had a difficult experience. Let me read it. My spouse and I purchased a restaurant in Oregon in July 2023. We used our life savings to chase a dream to run our small business and build something meaningful in our community. When we took over, the previous owner had fired the entire staff. Even though we were new to the industry, we chose to rehire the original employees. We didn't want to leave people jobless, especially folks who had families to support and knew how to do the job well. It felt like the right thing to do. Fast forward several months and now we're being penalized for it. We just found out we're being charged back unemployment taxes because we rehired the previous staff. According to someone from the employment department, if we had hired all new employees instead, we likely would have been eligible for a lower tax rate as a new business. But because we bought back the original team, we inherited the prior tax rate and now owe nearly $10,000 in back taxes. The compliance specialist even told us that appealing probably wouldn't help, though she wasn't a lawyer. The way it was framed, it felt like we had no choice or voice in the matter. we were just stuck with it. That amount may not sound like much to some, but for a small business like ours, it's huge. We haven't been paying ourselves. We're living off savings to keep our staff working and the doors open. Now, we're being told that choosing to rehire and support our team was a costly mistake. We're not asking for handouts, just fairness. It's frustrating to feel the system punches small business owners for doing the right thing. And if this is what people face for trying to preserve jobs, it's no wonder small businesses are disappearing. Has anyone here dealt with something similar? Did you fight it, appeal it, talk to lawmakers? I'd really appreciate any advice, insight, or even just validation that we're not crazy for feeling this way. Jay, I know you've thought a lot about the way the unemployment tax situation works. Thoughts? I want to scream. I just that is so upsetting to me to hear and I don't think they got it right. I've done speeches to I don't know two or 30 hundred entrepreneurs usually in smaller groups 20 30 40 people and I say all right who here knows how the unemployment insurance works and then maybe one or two hands go up and then I ask I'm not exaggerating when I tell you not one of them really understood it okay that's number one just stop there tell us fundamentally how it works because some people think the money just comes from the government and they don't realize no here now I want to qualify this I'm in Illinois this This is the way Illinois works, but I think most states are, if not the same, similar. I think you're right. Okay. I went to a seminar brought by the Illinois Department of, you know, the people that do this. And I'm sitting through the seminar and some guy in the back raised his hand. He goes, "You know, I didn't fire them. They quit." And I can't believe it. They got unemployment and blah blah blah. And the lawyer in charge, he was a lawyer working for the Illinois. He goes, "Well, it's not like you're actually paying the unemployment. It's kind of like a car accident." And I had to raise my hand and go, "Excuse me, you got that wrong. This is exactly how it works." They go for unemployment and they get their whatever the number is, $500 a week and then see, you don't have to guess. You get a form once a year. It's all right there in black and white. They take how much you paid out, then they add on another 30, 40%. Wait, how much you paid out in You paid Well, the unemployment. So, the person that got the $500 a week, say they got it for 26 weeks. So, not from you. You didn't pay that out. No, they got it from unemployment. Okay, get this. They got it from unemployment. They got their their let's say they got their 15 grand. Now, they take that number and they add on like 30 to 40% onto that. The point is it goes into a rate and then they charge you back over the next three years. So the point of the story is you are absolutely paying the unemployment plus 30 or 40%. It goes back into your rate. And the reason why no one understands this is trust me if you got a bill in the mail that said, "Oh, you fired Bill Smith. Here's your bill for for $20,000." You would jump out the window. But no, that's not what happens. A year after they get the unemployment, it gets put into your unemployment rate. And your unemployment rate goes from 2.3% to 2.9%. The first question, what your total payroll? Yeah. No, whatever the number is, the first $13,000 of each employee, you are paying every dollar of it is the point. Now, if you got that bill, you'd pay attention. The question is, if you ask the typical entrepreneur, "What's your unemployment rate?" Trust me when I tell you, they don't know. They didn't even notice it went up because the accountant calls, "Oh, your rate, here's how much you owe." They didn't even know they're paying it. So the problem with the person that you're talking about, did they have a lawyer when they bought this business? This idea that you hired the same people back is ridiculous. No, you should have started a new LLC, a new corporation. Done. Instead, they took over the business. So, of course, they're responsible for the unemployment. All they would have had to done was started a new corporation. And if they had a lawyer involved, I or an accountant, I would have thought they would have said to them rather than buy the business, you probably should do an asset sale, which means you won't be responsible for any. You could have a vendor show up in 3 months and go, "Hey, you owe me $80,000. You never paid your bill." They're on the hook for it. So, when you said that this made you want to scream, your scream was prompted by the fact that these people didn't get very good advice. that the person advising them, whoever that was, oh well, if you hired the same people, I'm not a lawyer, but I think that's prop. It's not that they hired the same people back, it's they took over the business using all of the registration numbers. They took over the business. Instead of doing an asset sale where you pay them dollars and you're buying the equipment, you didn't buy the business, you bought the assets, and then you start a new LLC under another number and then there's no unemployment. There's nothing. It's like they got bad advice. And the person telling them this, I don't think that's right. That oh, if you would have hired new people back, I don't think that's right at all. They're getting stuck for the unemployment expenses that were paid out before they showed up. Whether they would have hired new people or old people, that number would have followed them around cuz they bought the business. They should have bought the assets and started a new LLC. I don't think I'm wrong with that. Lena, more reason to start hiring employees. when I expand um there's a really good possibility that I would buy a retiring kitchen showroom. You know, the owner would is want to sell out. So, you know, I would want to buy the building. I would want to buy the assets. I may even want to hire the employees, but I don't need to buy their business. That that just that's a huge thing. There's liability. Somebody could sue you from something that happened two years before and like you own the business now. It's your problem. Yeah, that makes perfect sense to not do that. And I think if you were to talk to the person that wrote that thing and ask him, "Did you have a lawyer?" I have a hard time believing that an accountant or a lawyer, one of them wouldn't have advised them on this. Do you think it's better to use a lawyer or a business broker? I mean, how do you go about when you're looking at this person obviously wanted to start a restaurant and they saw this location and this business name and everything, they wanted to use that. So, do you start with a broker? Do you start with an attorney? Do you use both? Oh, you absolutely have to have both. I mean, a broker is certainly not an attorney and they just want to sell the business and then the lawyer on the other hand doesn't know how to buy a business. No, you you need both. But I don't argue it was a good idea to buy this existing name and fixtures. I'm not arguing with that at all. Although you have to wonder why did the previous owners fire all the employees? Perhaps that business wasn't doing that well. It might just make your argument about buying, you know, the assets and not the business all the stronger. The question is there must have been a gap in between them firing all the employees and this person buying the business or why would they have been paying unemployment? So it sounds to me like the restaurant owner threw in the towel was done and then this person found the restaurant 3 months later and called, hey, can I buy? Oh yeah, yeah, I'll sell you the restaurant. They were already done. There was no reason to buy it. And then the question is, did the owner own the I'm not sure they should have paid the owner anything? Maybe the building was owned by a landlord and the person could have just come in and taken over the space and not paid them anything. There's lots of questions here that we don't know. I Why did they buy the business unless the guy owned the building, which we don't know if they did or not? This story doesn't make any sense. Why did they fire all the people? And then obviously if there was unemployment paid out, there was a gap between that and them buying the business. What was happening in between that? They're trying to sell a business with no employee. That doesn't make any sense. There's something missing from this story. I think you might have figured it out. I mean, I I think there's got to be a reason that why all those employees were fired. And it's very possible that the business had been shut down for a period of time. It had to have been or there would have been no unemployment paid out. And and then part of it, which I don't mean to beat up on them cuz they're starting, they're trying, they've never been in business. I I applaud their, you know, they wanted to be in the restaurant business and be a good thing in this. I I fully respect and appreciate all that. But this whole notion of oh we're doing a good thing. We're giving people jobs. Like that's not why you start a business. You start a business because you think there's a need for it out there and you think you can make money. It's great that you're giving people jobs, but that shouldn't be the primary reason you're buying a business. For God's sakes, that's how you end up in this situation. Like I said, there's there's more to the story. Well, whatever holes and questions there are in the story, that's a good moral a good lesson for uh anyone thinking about taking the leap. And how does this happen? Oh, I'm going to use my Oh, he's been my lawyer for 30 years. Yeah, he did your will. I I I mean, and is the lawyer going to go, Bob, I got to be honest with you. I do wills. You really need to get a business lawyer. Maybe they'll do that. Maybe they won't. But you got to get a business lawyer that does this for a living. And it sounds like you need to plan ahead too with your finances. I'm thinking of it like um when you buy a house for the first time and you're not aware that you have to have all these funds to go into escrow. So you get into the closing and it's like oh it's going to be like $10 or $20,000 more than you anticipated. So you don't have that contingency fund. So you really should have been looking for a house that costs a little less. Whereas with a business if you're not factoring in that you're going to be paying a brokerage fee and you're going to be hiring an attorney and that you know and you need to have an accountant look at the books. I mean, these are expenses that go along with purchasing a business, and you need to factor that in. So, maybe what you're offering isn't going to be the full value there because of all the due diligence you have to do. The business broker is an advisor. They're a business broker. They're not an adviser. They're looking to make the sale. And and frankly, even if they were honest, they don't necessarily know much about buy. They're business brokers. But also just to tie this up, the issue of understanding the way unemployment insurance works isn't just important when you're buying a business. It's also important just for operating a business. Absolutely. So the three ways to keep your unemployment insurance down is one extremely careful who you hire. That's for sure the most important part. Two, after 30 days in Illinois, you're responsible for all the unemployment. At on the 28th day, do a soul searching and go, is this person going to work? Wait, explain what you mean by responsible for all the unemployment. At 30 days, you own all their unemployment. If you fire them in 33 days, they could have worked a US deal for the last 30 years. You're paying all the unemployment. That's how it works. It you bought the farm, which means they don't go back to the previous employer, right? No. No. It's going on your number. Yeah. You you hired them. They're going back on yours. They're not going to go, "Oh, well, they only worked for you for 2 months, but they worked at US Seal for 15 years." They changed that rule 20 or 30 years ago because they realize that a lot of times the older employer went out of business so they want to get their money the state so they hook it on to the new guy. I mean they just absolutely it's not right. It's just not right. But that's how it works. So the point is at 28 days make a decision. Is this person everything we thought they were going to be? And unhire them then. That's two. And three is have a policy book. Follow it. And if you're going to fire them, it should be for cause, meaning they violated your company policies. That is the least effective of getting your number down. The first one is be careful hiring. The second one is the 28 days because you're going to lose half the time on those. That 28 day thing probably varies by state. I'm guessing for sure. No, that's the other part that stinks. Illinois is 30 days. I think Florida's 90. It should be 90 for God's sakes. Why should we be buying the farm at their 30? It's not right, but that's the way it is. You can't even train them. 30 days. Yeah. Right. You can't a lot of time. Sometimes you can tell, but lots of times you can't. Why couldn't they have done It should be 90 days everywhere. That that would be reasonable. But it is 30 in Illinois. That's for sure. Wow. 90 seems much more reasonable. Yeah, for sure. And after 90 days, my guess is you got to have a good feel for whether they're working out or not. Well, in my industry, we can do interns, so that helps alleviate that situation a little bit. But you can bet when I'm hiring somebody, I'm going to make sure I know what that time frame is. put that on my calendar so that I make sure that review is scheduled. All right, my thanks to Jay Goldz and Lena Magcguire. Thanks for sharing [Music] everybody. One thing before you go, everything we do at 21 Hats is created by entrepreneurs for entrepreneurs to help us all learn together. If you get something out of listening to these podcast episodes, consider joining the conversation. You can do that by joining the 21 Hats sounding board, a Slack channel where you can tap the wisdom of a very smart crowd or by becoming a founding member and joining our monthly Zoom forum where you can be part of conversations much like the ones we have on the podcast. You can sign up for both by subscribing to the Morning Report. If you have any questions, you can email me at lauren21hats.com. And if you get something out of this podcast or out of the morning report, please tell a friend, tell an enemy, tell every business owner you know. Your word of mouth owner to owner will always be the most effective way to build this community for all of us. Thank you. It means a lot. This episode was produced by another entrepreneur, Jess Stubberon, founder of Blank Word Productions. Thanks for listening, everyone.
About 21 Hats
21 Hats is an online community for business owners. Entrepreneurs have to wear a lot of hats to build a business—but some hats fit better than others, right? When you’re not sure where to turn, the 21 Hats community is here to help. The 21 Hats Morning Report scours the web every morning for the most important stories for business owners (https://21hats.substack.com/p/coming-soon). The 21 Hats Podcast has been tracking six businesses throughout the crisis in weekly conversations (https://21hats.com/).
People who have contributed edits to this page.