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Suggest questionRaj Sarkar, former CMO at 1Password, joins Tom Tunguz of Theory Ventures to discuss the dynamic strategies of "Outbound Fury" in marketing-led growth and why it's crucial to couple with PLG to stay competitive.
00:11 Introduction 02:54 What is Outbound Fury (OBF)? 03:34 Inspiration for OBF 05:03 OBF Tactics 07:44 Determining the Line 11:22 The Challenger Sale 14:11 Personas & OBF 16:05 Product-Led Growth (PLG), ABM & Outbound Fury 19:35 Setting Up Your Team for Success 21:54 Managing Internal Stakeholders 25:28 Measuring Success 27:16 Brand & OBF Campaigns 29:25 Pricing in Marketing Considerations 31:47 Analyst Community (e.g. Gartner) & OBF 33:43 Company Scale & OBF 36:23 Conclusions
Materials Mentioned in Today's Session: -- Raj Sarkar's Post: -- Marc Benioff, Behind the Cloud -- Matthew Dixon, The Challenger Sale
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About Tomasz Tunguz
Raj Sarkar, former CMO at 1Password, joins Tom Tunguz of Theory Ventures to discuss the dynamic strategies of "Outbound Fury" in marketing-led growth and why it's crucial to couple with PLG to stay competitive.
00:11 Introduction 02:54 What is Outbound Fury (OBF)? 03:34 Inspiration for OBF 05:03 OBF Tactics 07:44 Determining the Line 11:22 The Challenger Sale 14:11 Personas & OBF 16:05 Product-Led Growth (PLG), ABM & Outbound Fury 19:35 Setting Up Your Team for Success 21:54 Managing Internal Stakeholders 25:28 Measuring Success 27:16 Brand & OBF Campaigns 29:25 Pricing in Marketing Considerations 31:47 Analyst Community (e.g. Gartner) & OBF 33:43 Company Scale & OBF 36:23 Conclusions
Materials Mentioned in Today's Session: -- Raj Sarkar's Post: https://rajsarkar.substack.com/p/marketing-led-growth-with-outbound -- Marc Benioff, Behind the Cloud https://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Company/dp/0470521163 -- Matthew Dixon, The Challenger Sale https://www.amazon.com/The-Challenger-Sale-audiobook/dp/B07SLDD5YV/
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