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Add mentionA lot of business conversations start with the urgent question, How can I attract more customers? But it’s not always about the marketing. Sometimes, the real issues go deeper. Sometimes, before you can figure out how to sell, you have to figure out who you are. A conversation with two people who learned this the hard way: Shawn Busse, CEO of Kinesis, and David Nichols, CEO of Loupe.
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21 Hats is an online community for business owners. Entrepreneurs have to wear a lot of hats to build a business—but some hats fit better than others, right? When you’re not sure where to turn, the 21 Hats community is here to help. The 21 Hats Morning Report scours the web every morning for the most important stories for business owners (https://21hats.substack.com/p/coming-soon). The 21 Hats Podcast has been tracking six businesses throughout the crisis in weekly conversations (https://21hats.com/).
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