Aha Planner calculates intrinsic value using your specific cash flows, risk profile, and growth trajectory. That shows what your business is fundamentally worth and which drivers you can improve. Market comparable multiples show price: what similar businesses have recently sold for. They obscure why businesses trade at different multiples and provide no actionable guidance for building value.
Use both together strategically: If your bottom-up value falls below market ranges, it signals fundamentals that need strengthening. Buyers won't pay market multiples for below-market performance, regardless of industry averages. If your value aligns with or exceeds market ranges, you can transact with confidence, though premiums above typical multiples often require deferred payment structures where employee ownership offers better alignment than third-party sales. Aha Planner's approach tells you where you stand and what to improve. Market comparables tell you what pricing environment you'll face when ready to exit.
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